Finding Success through Entrepreneurship with Co-Founder of Rally Gin Desmond Carr – Part 2
Lifelong friend and brilliant entrepreneur Co-Founder of Rally Gin Desmond Carr is back for PART 2 of our retrospective on his entrepreneurial journey. This week we talk about the importance of Winning as a Team, Challenging the Status Quo, and Desmond’s secret to No Limits Living.
Then we cap things off with a discussion of Legacy, Comeback Stories, and the founding of Rally Gin.
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Black in the Middle Podcast episode gems
Finding Success through Entrepreneurship with Co-Founder of Rally Gin Desmond Carr – Part 2
00:00:00 The biggest thing is trying to develop individual wins. And conquer individual goals, within the construct of a team mentality. And that is what makes it so difficult. Because our recognition systems and rewards are generally individual. The team goal means maybe a company wins, or a group or conglomerate wins. But we don’t necessarily see the residuals of that. And so what people tend to focus on is how can I win? How can I benefit? How can I get something out of this opportunity? I was actually having this conversation today. It’s like, if you can get a group of people all moving in sound, going the same direction for a common goal, you can move mountains, anything’s possible. But trying to cater to individual agendas within that construct, makes it entirely too difficult. And that’s kind of where we are in America. -Travis
00:07:19 There is nothing built in this country where everybody eats. And so part of being able to get the dividends is doing the due diligence. Get that research so you can get those returns. I think that’s what Desmond is saying and I totally agree. People are boxing themselves in. They are not challenging the status quo and not looking for ways to be prosperous. The avenues are out there, but those roads are less traveled. -Travis
00:08:45 In order for us to grow and expand as a people, there have to be some Dreamers. There have to be people who do the due diligence to learn the system understand the cracks, map out a plan with a vision board, and go find ways to be successful. -Travis
00:09:55 I’m not saying that hard work doesn’t manifest, like, rewards and things of that nature. But money is just a construct, right? In my opinion, it’s not a real thing. And that makes me think there’s nothing that can tell me no. I should be able to do whatever I want to do in life. In the world. I should be able to do whatever the fuck I want to do. And that’s how I operate. – Desmond
00:10:49 That is an interesting mindset. When did you get that epiphany? That there is no limit. -Herman
00:11:07 So I got disappointed at a point in life, right? You could just point at something. And I was trying to figure out how to pull myself out of that. So I sat down and pulled out a tablet. I wrote down every time I said there was something I wanted to do and it actually happened. That fucking list was big. Even little things like, oh, you want to lose weight when you were 10 years old? And you fucking did. Oh, you want to do this in high school? And you wanted to go to college? I wanted to get this great job and I did. How did all that happen? What did you tell yourself? And it’s like, you can do whatever you want to do. You just got to tell yourself what to do. Don’t let fucking anybody else tell you anything about you. -Desmond
00:12:25 Quoting the great philosopher, Shawn Carter, aka Jay Z. “People will tell you NO you can’t do something, but it’s really not that you can’t do it, they’re actually projecting their fears or their limits onto you. What’s possible is really up to you and your determination to do it. -Travis
00:13:41 When I think about winning together, I see different roles, right? There’s the visionary leader who has to dream things up and manifest them into motivation and inspiration and guidance. But then you’ve got to fill out the team, right? You need people of action. Like I say all the time. You may have a good idea but there are 10 other people in this world working on that same idea right now. So it’s about surrounding yourself with the right people. – Tim
00:17:37 If you decide in your mind that you’re only fucking with people on your level, on your vibe, you literally only attract those people. You won’t attract people that will destroy your relationships, destroy your life. You’re only messing with people that are going to enhance your life. Just focus on it and you’re gonna pull those people in. -Desmond
00:18:38 I’ve been on Alicia for a long time that I want to make the 200 and result Yeah, I don’t know how that’s gonna happen. That’s not my job to figure that shit out. It’s science’s job to figure it out. -Desmond
Gonna be like some old rusty— -Herman
No. I won’t. Gonna be a sexy ass 200 Bro. -Desmond
00:21:15 So let’s talk about legacy real quick. You mentioned several times that you don’t have kids. You’re not a biological dad. A lot of us parents think about what we’re passing on to our kids. What we want to set up for our kids. You being a guy who chose no kids, where does that put you at 41? How do you leave a legacy? -Tim
I want to impact people, you know? The people that are around me. I don’t feel like it has to be biological where I have to have kids. That doesn’t matter. We aren’t related to Martin Luther King, but that person has impacted all of us. And there’s been several people in Kansas City that have impacted all of us, as a leader or whatever. So, to me, it’s not biology. It’s the impact on the relationships. If I can impact my friends and my family, that’s it. That’s important to me. -Desmond
00:31:59 People don’t know what’s the best story. The resilience. You can lose it all but you don’t have to stay down there forever, just be sad and give up. No. Everybody loves a comeback story. – Herman
Dez. How the hell did we start a Gin? A beverage company? Whose idea was that?
00:33:10 Yo! We believed we could. That’s the short story. We honestly did manifest it. Look at the things out there, right? George Clooney had a Tequila. Jay Z. Diddy. I look up to Jay Z and Diddy. This is like 2015 and I’m looking at them. I’m paying attention to some of our black leaders, right? I got in the industry and really tried to develop a palette and just really try to like… Why not? We are just as deserving. We are just as creative. Tim has an agency and like we are capable, bro.
We support black leadership in an industry that doesn’t necessarily see black people. That doesn’t see women. We wanted a certain representation, so we’ll start there. We’ll Rally. – Desmond
00:39:17 So one thing I will say is that a business needs nurturing and time to develop and time to pick out its lane. So our job at this moment is to put it out there in the world and see what the world wants back from us. Just put yourself out there and give it time.
What if your relationship was like, okay, this is all right, I’m giving us 60 minutes? If it’s not working after 60 minutes, I’m out. I’m done. No, man. Some things need time to develop. You treat it like a stock option.
Why would I put my money in Walmart for 10 years? 20 years? 30 years? Why wouldn’t I put it into myself, bro? Into my friends?
I believe in him. I’ll put my money into him for the next 10, 20, and 30 years. Not Walmart. I don’t know them. I don’t fuck with them. save money live by them doesn’t exist, okay? I’m investing in the future of the US. -Desmond
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The biggest thing is trying to develop individual wins. And conquer individual goals, within the construct of a team mentality. And that what makes it so difficult. Because our recognition systems and rewards are generally individual. The team goal means maybe a company wins, or a group or conglomerate wins. But we don’t necessarily see the residuals of that. And so what people tend to focus on is how can I win? How can I benefit? How can I get something out of this opportunity? I was actually having this conversation today. It’s like, if you can get a group of people all moving in sound, going the same direction for a common goal, you can move mountains, anything’s possible. But trying to trying to cater to individual agendas within that construct, makes it entirely too difficult. And that’s kind of where we are in America, we did an episode once upon a time, that, at the time sounded perplexing and complex, but it was about customizing your experience. But the more I think about it, as literally what everybody tries to do, in that whole framework, right? And so it just becomes difficult to move as a unit as a team, when people are steadily trying to customize their experience.
Desmond Carr 1:35
Let’s Alright, so let’s notice down, you talking about black people, black people need to come together to do something is that
when we talk, we can talk about that. That’s an example of some people who could come together. Okay. Okay. Okay. But it’s it’s
a broader, it’s us, but it’s us versus me at every level, from a macro micro to a macro level, because I’m like it when Lee’s Summit versus summit North they’re playing that is contentious. But if Lee’s Summit is playing Blue Springs, we’re all rooting for Lisa. And I’m saying so depending on the level like we could, if there are aliens, we need to fight the world is going to have watched independent.
Lisa, who loses to Blue Springs, and then Lisa North takes first place, then we’re not written back down.
When you’re, there’s so many different buckets that you find that out? Absolutely, like so many different places you find yourself into in these wars, right, like so. Like I remember at one point in time, not only was I you know, competitive with maybe the black person, I was also competitive with anybody who was young. And then I was also competitive with anybody who was an HR, like, just depending on how many people how many boxes, I consider myself checking, there was my level of competition. And I think that that is a mentality that holds us back
that it’s, it’s healthy to an extent until you start to be selfish and demonstrative to others. Well,
I think it’s healthy to an extent, but it’s on leadership to cultivate that. So
I would agree most of what we’re talking about can be accomplished.
Desmond Carr 3:10
I agree with what your leadership what I agree with what you’re saying, but I think the I think what’s happening is you when you think there’s not enough, then you that’s when you get selfish. So what is not enough? Like who doesn’t like where’s
the perceptions on the construct of scarce?
Desmond Carr 3:32
Like, where where’s the scarcity coming from? Exactly? Not enough greenery? Do you want more greenery? Do you want less like, where like Kansas City is so beautiful row, so much greenery so much land? Like where does that come from? That, you know, I’m saying? Like,
that’s just like you’re saying, forget save the forest. There’s plenty of trees left?
Desmond Carr 3:55
No, I’m saying there’s so many trees and so much land. There’s so there’s so much abundance, that that mentality is roped into us to make us feel a certain way.
You remember how like during COVID like there wasn’t trillions of dollars in our economy in the last session when we needed people not to work they were like, here’s $6 trillion into our economy, right like this scarcity is I think it’s a ruse at some level it’s
Desmond Carr 4:22
a play on how to make us perform how to make stays. I drove home
and I’m like drove dead I kind of feel like dead is the same way like America thought it was gonna crumble when the national debt was X amount of dollars. Now it’s five times higher and it’s like nobody’s even talking about it. So I’m like, Okay, well, we’ll just print off enough money to cover the debt. It’s never gonna be an issue we’ll just fucking it one day we’ll be at goop trillion dollars in debt and nobody’s gonna care. You know, it’s just
Desmond Carr 4:50
so if somebody or so we thought that we part of America God that America like that the government was still in their freedoms. With face masks, right, so that went away. And then we had a thing with like abortion, and then no one talks about that. There was no memes, no media. So Roe v Wade, that happened, like, what, 70 years ago? 40 years. But how did how did facemask and that not? Like how are those not important? How do we How was that? How are we not talking about that? How are we not doing that? In as a society as a newscast as people with platforms? I’m not saying us.
I know we we definitely are saying that. And that’s a real good question. I would say that the powers that be don’t want that conversation to be had. Yeah,
well, people don’t, it’s better for people to be confused and not know how to make good decisions, because that’s how you export, I have literally personally spent a lot of time, the reason I try to consume so much information is because I don’t, there is truth out there somewhere. And there’s so much misinformation, then like if you can find the truth, and he can make your decisions based off of reality, or some probability that what you believe in is true, you will end up ahead, you will not lose as much. And there’s this one moment in time I was I was a part of a company. And I’ll never forget the people that came in to talk to us about the savings, the retirement plan, she scoffed at this idea in concept of Obamacare. But the one thing that I saw or knew was, regardless of how you felt about Obamacare at the time, if you invested in any of the health care companies, you were going to triple your money. And I don’t know whether they didn’t because they hated the idea of that. But unlike anybody that would be against like, well, we’re not going to even invest in health care companies, because Obama is going to take that system is going to lose you millions of dollars. And if you look at every healthcare stock, at the time, they were like $30, like United. Now. They’re like 200 per share, 170 per share. And I’m like, if you don’t have the information, you are gonna get screwed. Everything could be a ruse at some level man, just based off of perception how people feel about something, it doesn’t matter whether you agree or disagree, it’s just being able to make a well defined decision.
It is a great philosophy and concept, when there is nothing built, at least in this country, or maybe even in this world where everybody eats. And so part of being able to get the dividends is doing the due diligence. Get that research so you can get those returns. And so to some degree, there has to be a challenge amongst ourselves. And this is not necessarily you can it can be a black thing, but as a people, it has to be a challenge amongst ourselves to go that extra step and do the due diligence to kind of understand what is in the what is possible, the art of the possible. I think that what Desmond is saying is that one of the things he said today that I totally agree with, is that people are boxing themselves in Yeah, like they are not challenging the status quo and not looking for ways to be prosperous, and an avenues where that are out there. But roads less traveled. You know, like people are just saying, Okay, follow this blueprint, do this. And this is going to be what you take from that. Okay, so you go to work, you clock in, you take this amount that’s for you, that and as a HR hiring professional, I want people
but at the Union and start talking all this shit.
Don’t start me on. But with that being said, though, like, in order for us to grow and expand as a people, there has to be some Dreamers. And there has to be people who take the due diligence to learn the system to understand the cracks, to map out a plan with a vision board, and go find ways to be successful and expand the capabilities.
So let me that is why a person like Desmond is so important because if we were to take that concept and go down that rabbit hole, I am going to find everything that’s going to destroy the effort to put forth that right like you and I’m going to look for every way that something can disrupt whatever growth there is, like a lot of black people are buying crypto, they’re going to tear down a crypto market right lane and leave all the black folks broke whatever it is, that’s all I’m thinking of. But a person like Desmond Yeah, that’s
Desmond Carr 9:36
not real world.
I was like, I’m crazy in that way, which is a good defense to just be aware of what could happen but like you that’s going to remain positive and go after it and not be fearful because I would stifle myself into if I start moving up. I’m gonna get knocked down so let me not start. And that’s just me personally, but
Desmond Carr 9:55
like I said, I had it just town been muscling me all weekend. And when I say it’s not real, I’m not I’m not it just the way when I say that. I’m not saying that hard work doesn’t manifest, like, rewards and things of that nature. But just the construct, right? The construct is, is very hard to grasp is not, in my opinion, is not a real thing. And that makes me mentally think that there’s nothing that can tell me no, I think that I should be able to do whatever I want to do. In life in the fucking world, I should be able to do whatever the fuck I want to do. And that’s how I want to operate.
So this is a, that is an interesting mindset. When did you get that epiphany? That that’s the way you go and walk around this earth like, there is no limit,
I became I got the first when
would you become master? The city?
Desmond Carr 11:07
So no, it’s not. It’s a continuous it’s a continuous thing, right? So I got disappointed when I got disappointed at a point in life, right? You could just pointed at something. And so I didn’t know, like, I was trying to figure out how to pull myself out of that. So what I did was I sat down, and I pulled out a tablet. And I wrote down. Every time I told I wrote down everything I said that I wanted to do, and it actually happened. And that that fucking list was big. And it was little things though. It was like, Oh, you want to lose weight when you were 10 years old? And you fucking did? Oh, you want to do this in high school? And you did you want to go to college? You did you want to get this great. I did. And then I just built his list on this side. And then I was like, What did you tell yourself? You did you wanted to do something that you didn’t. And that list was fucking short. So I just looked at this side of the list and said, bro, you can do whatever you want to do. You just got to tell yourself what to do. Just you tell yourself what to do. Don’t let fucking anybody else tell you anything about you. You tell you what to do. And that’s what you do. And that’s what, that’s what I that’s how I operate.
Yeah, quoting the great philosopher, Shawn Carter, aka Jay Z. He talks about it in our interview, I believe that people will tell you no, until you can’t do something. And it’s really not that you can’t do it, they’re actually probably projecting their fears or their limits on to you. Like, you know, what is possible. It really is up to you, and your determination to do it. And that sounds aligned with exactly what you just outlined.
Desmond Carr 12:54
Yeah, man. That’s what but that’s what I want jobs. Like I said, I don’t have kids, I don’t, but I want anybody around me to feel that way. I want them to feel, like empowered as fuck. So everything I do, I want to empower people to be their best selves is not, not what you want, not what I want you to be, be whatever you want to be. And if I can help you get there. I mean, that’s why I’m in a relationship in your life. So you get there. You know, I’m saying so, I don’t know, I just, I’m fired up about life, man. It’s good. Like, I just I’m like, I’m excited man, about life, about everything.
So. So I’m taking a few notes over here about what you’re talking about, and the things that I’ve heard coming out this month over the last week. But there’s some themes, right, like, winning together. That is, that is a thing we’ve talked about a lot. It’s been reiterated today quite a bit. But when I think about winning together, you know, the things that you guys have unpacked over the last 20 minutes. I’ve seen, I’ve seen different roles, right? Like Herman said, like, if we’re going to do that, like, I’m gonna be the person to do this. I’m going to do all this research to make sure that we are we are, you know, defense, up to the tee, right? There’s the visionary, right, you talked about, like, you have to you have to have this vision. And people are gonna maybe tell you, that that’s not what you should do, because like you said, they’re reflecting their own shit on you. But if you have the right leader, the visionary leader, to come up with this into manifest this into Leadership and Motivation and inspiration and guidance, when you need you know, you’ve got to fill out the team, right? You need people of action. Right? Don’t we’ve talked about this all the time. Like I say all the time. You may have a good idea but there are 10 Other be Go in this world with that same idea working on that sheet right now. So it’s, it’s all about winning together, surrounding yourself with the right people, which is, I think, the most insightful thing I’ve seen over the past festivities of this week, and weekend, but, but also following this vision, but thinking for yourself, like, what’s in it for me? What do I get out of it? How do I make myself a better person? What if you know yourself, you know, your role? You know, then you can be confident enough to follow someone or two brains in your own direction. You know, I’m saying.
Desmond Carr 15:42
So, totally agree.
So when you talk about you made this list, follow that story. And you say, I told myself I was gonna do this shit. And I did a how far this speaking into existence this manifestation, like how far can that take you? I mean, what else is required?
Desmond Carr 16:05
No, well, it’s just, it’s, it’s, it’s, it’s blocking out the noise, right? So the the noise is society, like everything else coming at you and telling, like, everything is constructed. I don’t want to say construct it, because I can go down a rabbit hole about that. But if everything is wanting you to be doing this, and it’s designed to have you do this, because it needs you to fit this way into society. And that’s the only thing you hear, then you don’t hear the positive. The other things I will say the possibly the other things that you would like to do, or you would like to try or whatever. So it’s just, it’s not. It’s like, just it’s like blacking out the interference. You know, just like a radio station row, just like what like how do you pick up the actual DJ? Like, how does that work that you can be somewhere else? And you got you tune into a frequency. Right? And you hear music, science, science, same thing? No, but why does that? Why can that not happen with your mind?
Okay, I’m checking
Desmond Carr 17:29
with electrons. Like how, how are we not in tune enough to
where my mind on the right frequencies?
Desmond Carr 17:37
Yes, we like. Alright. Case in point. If you decide in your mind that you only fucking win people, this on your level on your vibe. You literally only attract people that are on your vibe. You don’t attract people that’s going to destroy your relationships, destroy your life, you mess with people that are going to enhance your life. That’s all I’m saying. Is if you just focus on it, you’re gonna pull those people in. It’s not like I’m not talking about magic rolling, I
think that you’re talking about the secret. And honestly, this the power of the concept behind or the framework behind the secret is the power of positive thinking at some level, right? Like, if you if you are always thinking positive things then you’re just going to be a happier person. If you are going down whatever you know, thing that you’re going down, you’re gonna attract people within that system.
Desmond Carr 18:38
I mean, I’ve been telling man I’ve been I’ve been on Alicia for a long time that I want to make the 200 and result Yeah, I don’t know how that’s gonna happen. That’s not my job to figure that shit out. It’s sciences job to figure it out. I had to get shipped to me to buy it to be able to put it in me to make myself lift 200 just
gonna be like some old rusty. No.
Desmond Carr 19:05
I won’t be as sexy as 200 Bro. 50 Now that one
Okay, that one yeah, man.
Desmond Carr 19:14
I got the longer you don’t believe it? Because you ain’t seen it? No,
I ain’t saying nothing. I’m just saying Abraham in the Bible. The Bible
lived at 990 bro no seen it either. You know what I’m doing with the Bible? No. No,
no, no sharks can live that long. Oh no, I’m just gonna live longer shots live. Like 500
Hold on that water.
The only thing I’m trying to picture here is him at 200 You’re trying to be sexy. Yeah,
shorts have gotten real short. Yeah,
like nobody’s wearing Nikes anymore dude that was like
a motorist the century and a motorized wheelchair with the trendiest shit on Mac and down seven year olds. To save save Gertie, AJ number, the number
Desmond Carr 20:06
that I tell myself that I’m me. I think this is all I’ve been.
I mean, that was, what was it? I might be uncomfortable
Desmond Carr 20:14
at 130 and I might be like, guys
I’m good. Stairs are getting
really hard. Oh, can you imagine? So like my grandma was born in like the early 1900s. And what she just saw, like from what just say yes, that’s, that is crazy. And anybody like so if you live from 1800 to like, I just I mean, yeah, damn.
Desmond Carr 20:38
What am I going from 1999 1981 or two? What? The fuck 2181?
Desmond Carr 20:49
2081 Oh no,
you’d be like, I remember when his great great, great, great, great granddaddy.
He was at Roadhouse, Ruby led
the ranch to a Super Bowl.
Desmond Carr 21:03
Bro, imagine how much technology is going to sell? And how much is going to happen? Like, I want to be a part of that. I want to, I want to be a part of it. Let’s see. Yeah.
So let’s talk about let’s talk about legacy real quick. You mentioned several times that you don’t have you’re not a biological dad. How do you leave a legacy? Because a lot of us parents, you know, we want to we think about our kids with a pass on our kids. We want to set up for our kids, being you know, a guy who chose to be 40 and no kids. What does that put you in this space in your life? Um,
Desmond Carr 21:44
man, it’s hard to say because I want to say something. But it’s not a comparison statement. But it’s just an example. Right? So imagine, like, alright, Martin Luther King. I’m not saying I’m Martin Luther King, I want to be one of the king. But I’m saying I want to impact people. Wow, the people that are around me, and not and I don’t feel like it has to be in a biological way where I have to have kids, that doesn’t matter. But I don’t think anybody’s related to Martin Luther King, the King. But he’s, but that person has impacted all of us. And there’s been several people like that in multiple communities. People in Kansas City that have impacted all of us, right, as a leader or whatever. So, to me, it’s not the biology. It’s the impact in the relationships. And you know, if I can bring like one thing to impact, my friends. Family, dope. That’s it. That’s it. That’s important to me. Like, I don’t care. I don’t I honestly don’t care about Roe. I don’t know who my granddad is on either side of my maternal or paternal family. I don’t. We don’t. Really? Yep. So then why would I give a fuck about having kids? It just isn’t that a thing?
Fellow dads, because a new perspective, throat,
I would say that you would have the ability to pass down dimples to keep the legacy.
This line is missing out on the you know, actually
y’all mean? I think that the ability to keep them to keep that in the ecosystem is a big is one of your positive traits, brother. Ah, I see
what your answer just makes me makes me think I am thinking to narrowed, you know,
yeah, I would agree. And he’s 100% Correct. You know, I think that if your focus is truly biological then you know, I think you’re nurturing your imprint and I think that that is a that’s a very very fascinating test
so then doesn’t matter to make a I guess an impact that can be obviously remembered and attributed to you. I feel like that doesn’t matter. But like would it make sense like you reach this level of success that you start I don’t know a foundation that you support this future positive outcomes for so many you know, that go down whatever pathway to success that you helped
Desmond Carr 24:33
it’s name no, like, like having my name associated
with Desmond car. You got it foundation. I
Desmond Carr 24:42
don’t know. Nah, yeah. Never. That’s not my lane. I just, I love I mean. Like I said, Man, I care about like, Nola, you know, saying yeah, like if I can have some beer. straight up, bro. If I can do something to em like to help or impact? I don’t I don’t care about the name that I don’t care about. I think that if I can construct a structure, yeah, right. Like, Tim with Yoodle. You know, I mean, Yoodle, if you will, goes on and is doing amazing things for small businesses and companies, and then rally can go on and like one of our, you know, somebody can take it on. That’s, that’s what I want to do. That’s what I love to do.
Well, that’s just what we’re gonna do. I was thinking about that this morning, after two people did not show up when we were going to record earlier today. So I had some time to sit there and think. And one of the things I was thinking about, I was thinking about William Brown. Yeah. That he’s a kid at the Summit Tech.
Is Lisa Wessing. Senior.
Yeah, the program was at Summit Tech anyway, just the kind of tremendous young man he is like he is connecting people and doing events and stuff like that, like, how do you help a kid like, at some point, he’s gonna probably go to college, get through college, and have an outcome. And it’s like when he has cared about our voices and invited us to do things? How do we help get that young man to a fresh start? Like, because he’s gonna run into what we’d run into? Maybe you have no established credit, I don’t know the background and family or anything, but I’m like, your family has to have credit. It’s not like you can just jump into a business. But we could create something that could be useful for you have a great idea and a great network. We could build that out for him. That’s four years from now, you’re not saying
Desmond Carr 26:41
you’re like, yes, so you’re exactly on the right pace. I guess I was just I want to when you said the other question. I was thinking about, like, the namesake kind of thing. Yeah. No, that’s not that’s not important. Right? What you are saying, Yes, I do want to have an impact. And I think that the biggest impact can be like, whatever. Tim, and I was talking about this today, like, we’re on the backs of our parents, and then his kids, your kids, your son will be on your back. Right. So we’re just working to okay, and that little level? Yeah, elevate things as much as we can. So I think that’s the important part is trying to do better than, like, just take what we’ve gotten and do better. Is that expose me to something totally different. I’ve never, I never knew a black doctor before, bro. That’s, yeah, you know, so and that’s, that was that’s different. Right? Oh, so now that’s like a different, like, perception V. Lead impacted me and Tim, bro, like crazy. Like seeing, like, black people that have generational wealth. Lee, like, That was dope, man. Like, I can’t take that experience back. All I can try to do is share it right?
You know, it’s always been fun for me to see people when I see people that I have interacted with or what had relationships with work, relationships, whatever it is, you know, friendships, whatever, it’s always been fun for me to see them. So when and I remember when I was at an organization that tells you to save money and live better. I was like, see, we have the senior staff of leaders, and I’m part of that senior staff. And then we would slowly but surely, it’s kind of like life, you see people disappear after seeing your stuff. And I’m watching people get promoted. And I’m watching people take on these new opportunities. And I was like, always very, very happy. Because I always felt like my role allowed myself to be a part of that growth. Right? Because when it comes to training and development, you know, that’s generally an HR function will oversee that. Hopefully, there was things that, you know, we were able to do and learn and grow together with and unpack later and talk about the lessons and learnings. I always love that. And it was actually a part of my sales pitch. When I moved on, like, Man, I helped get eight people promoted, you know, to, to high level leadership roles, because, you know, like, I felt like, when one made it, we all made it, which is the same way I feel in my friend group, right. So, like, it’s always great for me to be able to be like, wow, you know, I got this friend who runs a marketing advertising agency and, you know, he’s got, you know, 50 kids at UMKC teaching them digital marketing and, you know, I got a friend who is got this gen business and, you know, like, it’s always been fun for me to be able to say that not because I feel like I have a part in No, I can say, yes, our friendship we have grown together. We have had discussions where I know that I In sharpens iron, but it’s always good for me to see people win. To me, that’s an addictive feeling. That’s like, that is that is a sensation that you’re proud of. And that’s kind of helped making sure that the whole team wins. For me, that’s, that’s
Desmond Carr 30:16
the, that’s the legacy literally, that’s black in the middle, that’s the legacy row. Like, yes, that’s the legacy. And if, if, like, like when you inspire me, and then and I inspire harm and hurt inside of me, and like, we keep doing these things, because we all fall short at some point, like, we all just want ourselves a little bit and like, you know, we make mistakes and cetera, like that happens. Yeah. But the thing is, is that when you have other people in your life that give you like, perspective, and like how to bounce back, how to rebound, how to, like, how to combat. Like, that’s what it is. It’s a circle.
That was one of my favorite episodes that we did. I forgot about that one. But we talked about when you lose everything, and we talked about like building like when you really ain’t got shit, because we’ve all been a lot been around you. You already know. We all
Desmond Carr 31:14
we’ve been now we lose all
Yeah, yeah. Oh, yeah.
Yeah. But I’m like, people don’t speak as candidly as what that is. But I’m like, that’s kind of like in the middle like that episodes. Like, it’s okay. Go through it and know what that feels like. It sucks, but can get out. But if you don’t have that network of people that are going to help you get out. At least this is what we did. You know, like, it’s
Desmond Carr 31:36
that. That has been probably my favorite episode. Because it’s hard to talk about things like that, bro. It’s very hard. If you’re a person out there in the world that doesn’t know how to come back from anything. And you don’t have that network. That’s tough,
right? But it’s the thing that people actually start to respect the most in you. Right. Like when people see the comeback. People don’t know that’s the best story. The resilience. Yeah, it’s like, look, you can lose it all. You don’t have to stay down there forever indefinitely and just be sad and given up type shit. No.
That’s right. Everybody loves a comeback story. That is the exactly. Thanks for that segue.
You’re welcome, man. It’s true, though.
Dez. How the hell did we started? Gin? A beverage company.
Desmond Carr 32:30
Yo, we just whose idea was that? We? We believed we could. That’s the short story. And we honestly we honestly did manifest it. Like I said, like we like when you look at the things out there, right? Like George Clooney had its Akela Jay Z. Diddy. I look up to Jay Z and Diddy. Honestly, business, whatever. 2015 I’m looking at. I’m looking at them. Yeah, I’m like, yo, I need Yeah, that’s fifth. Yeah, yeah, I’m looking at Yo, I
need also your man’s
Desmond Carr 33:10
Yeah. But um, but I am paying attention. I’m paying attention to some some of our black leaders, right? And again, industry and in and really tried to develop a palette and just really try to like, why can I not? Like, why not? We are just as deserving. We are just as creative. Tim has an agency. I hear you guys’s platform. Like you’re also talented, like we are capable, bro. And I was just like, Man, I we’re capable. And we want to support like black leadership and an industry that doesn’t necessarily see black people. They don’t necessarily see women as well. Right. And we wanted a certain representation. And so we’ll start there. But it’s going to be in and we were international we will be international is not stopping with like, like rally starting. And coming. That’s not it.
I have a whole we got to talk after because I have a lot of thoughts.
Oh, what do you think the pocket is for?
Okay, well, this these are some of my thoughts and I was like immediately Oh, it’s weird because a dark a Dodge Charger here is like, dime a dozen. A Dodge Charger in Japan is like holy shit. Right? And I’m like, Oh, man rally. That’s a huge opportunity on the international front of like,
you just said something. So if you send some bottles to Kenya, Yeah, I bet you could sell them for 12 cents
I was gonna say 38 cents.
Now no but seriously though, you’re right, like I was having a conversation just recently with this woman at work and she is a native of Mexico and she said Mexicans don’t drink petroleum oil is trash bro. Yeah
Desmond Carr 35:21
it’s trash. Trash Trash I’m gonna kill it.
money have you spent too much?
Desmond Carr 35:32
not a lot is trials painted donkey painted dog donkey to countless
but that’s not the perception here in America. You know it’s the perception in America is you if I’m on that patrol and you can get like me that perception is the die everybody loves me. I’m so fly perception is that dollars real? Well, the perception is perception is and so I think that that’s that’s a very, very interesting take. Herman
also I feel like another thing that jumped in my head was a rally sponsored comeback story right like you taking someone out the street that’s fallen on hard times. And leveraging rally to help somebody give him a makeover. Not necessarily a maker but just he’s
trying to be the spokesperson. I don’t know. I’ve just thought I see him walking down the alley real slow. His comeback story
come into the office it like 830 in the morning and listen to what he has to hear come out.
Michelle Obama rally Jen is a huge Gen drunkard. That’s our favorite drink.
Desmond Carr 37:45
No, I’m not joking. No, no,
you should. I did. I reached out. As a matter of fact, you could probably if you made a signature I reached out a month ago Michelle Obama cocktail. Yeah,
Desmond Carr 37:54
they told me I knew this. By the way. I looked this up. I sent her a bottle and I don’t think they tell people how to get a hold of
me. Yes. And I should. No, definitely no, no, no, that’s not that’s not the way you do it. You go you can figure out the places that they frequent. Right. So it’s like the political and then you get in with those restaurant tours.
Desmond Carr 38:18
Now I just want to send some direct I want to send her I’m gonna do that.
She gonna look at that and be like that good dance man. There
Desmond Carr 38:27
he is. He dragged me USDA what is happening
right you’re gonna have the Feds after you? Yes, yes. You don’t want that smoke? No, you just need a bartender to be like this company at a Casey just made this beautiful cocktail specifically for you. They say you love it. Now I
Desmond Carr 38:45
just need to we just need to literally we need to find out like what Walgreen she gets her allergy medicine from
Yeah, we go real deep.
Alright, so So created this. This company, decoy beverage co created this product, first product rally gin. Where do you where do you see? How do you envision this? This company? In the in the future? Whether it’s one year, five year 10 years? 100? Don’t question or 200. So
Desmond Carr 39:17
I have learned that you guys know me. So we’ve done several businesses together. And so one thing that I will say is that a business needs nurturing and time to develop and time to pick out its lane. So our job at this moment is to do what we’re currently doing. Put it out there to the world and see what the world wants back from us. Currently, it might be like, spin off products, maybe spin off, skews or whatever. But but ultimately He just like put yourself out there and like give your business time. What if your relationship was like, oh, okay, this alright, given us 60 minutes, it’s not working on 60 minutes, right? I’m out done. I mean, you know, some things need time to develop. And so treat it like a stock option. So, rally is in decoy is a stock investment? Why would I put my money in Walmart for 10 years? 20 years, 30 years? Why would I put it in the mouth? I can self bro into my friends that I believe, right? So I believe in him. I’ll put my money into him for the next 1020 30 years right now Walmart, I don’t know them, save money live by them doesn’t exist, okay? They
don’t, they don’t cash my checks, no more examples. No harm, no foul.
Desmond Carr 41:04
So that’s, I’m just saying, I’m just saying like, I’m investing in the future of us. And that’s what, that’s what I’m moving forward towards.
I was standing around everybody yesterday at the bar, and I was just looking at all our different personality types, but how much love we have for one another, and how similar we all are, but how different we all are. And I was just thinking about my daughter going to an all girls school and I was like, Man, she goes all girl high school, she is not going to get to experience how men grow. Like just grow up, right? She’s not going to see that shit. So she’s gonna be behind and what to look out for. And I was like, man, we should do an entire episode on the different types of men that you’re going to come across and the different types of shit you’re going to experience. And then wrap it up, like really what to look for. Even if it’s a different points of life, right? Like what you were going to want in college is different than five years out of college is different than 10 years out of college. But these are the traits of men that you will come across whether it’s narcissistic or
trait serial men. So tune in next time for daddies and daughters.
Yeah, it was just like, I mean, I can only give her my perspective, but I’m like, I can think about every specific issue on how I had fucked up or like being like my persona. I’m a really nice guy. And I’ve fallen into relationships with people. Because I was nice and too nice to say that this ain’t that. Oh, yeah, you know, I’m saying I’m like, so
get the well as it stands for you, bro.
Desmond Carr 42:35
It’s not too nice to say, man. It’s just it is what it is. Well,
I care too much to hurt somebody. But at the same time, then I’m dragging this person along that thinks there might be a future. Yeah,
Desmond Carr 42:46
no, how many people do that for 40 years? Well, that’s what I’m but here’s the point. That’s, you’re talking about, like a week of dating? for like a year, even to one second
month or six months. 20 ways
Desmond Carr 42:59
marriage and kids. Yeah. I mean, women do the same thing. Because of security from us. So they like Okay, so I’m depending on Desmond or Herman. Right, Travis to, like, care of the family. But
that’s, yeah, but it looks transactional. Right? Like that’s at least what Herman is saying is that, you know what I want? I like like a little pissy. Yeah, basically, I’m just writing this out, because I don’t want to shake up the applecart
plus, I don’t know myself well enough to even know what I am or am not doing but again, this is for like for Nola to understand that like, amen. If you feel certain things, if you like, somebody just know that this is somebody that you could come across, that you went waste five years with, or whatever, right?
Desmond Carr 43:48
Yeah, I mean, it’s, I think it’s all just a growth process.
I’m not sure raishin of a man.
Desmond Carr 43:53
I’ve been in those relationships. I’ve been in whatever time when the shit don’t work out. And you like, God, damn, this shit ain’t working out. And then how long does it take you to figure out like, no, it’s always gonna take you to give up. It’s really it’s like, are you giving up? You’re eventually got to give up and say, No, you’re not more giving up. I think you’re investing in yourself. You’re being like, Yo, this is not the same for me, bro. I think somebody has something different. Or you let the person down. But just like, this merger is not what’s best for me. You gotta be selfish at some point, and be like, Hey, yo, I gotta walk away from this because it’s not best for me. But if you’re hard to do, but
if you’re nice you’re not even thinking about that. So look, this is what this was if
you don’t have any exposure to Yeah, evolution of a man and what to look for. This is how I got to get used to different types of approaches or acts or personalities or levels of maturity
below levels of maturity. And I will tell you I was in mature. And this is how I got out of that relationship. I had something small to blow up to a fight where I got broken up with cool, because we can never jump back in. That’s gonna be my heart stances. I guess it’s over Dang. Over something petty and small. Right. But all right, cool. Her choice done. Thank God. That some week that’s some week ash. You
know, it’s not it’s not sure everybody around the table can raise your hand. So I’ve done that. Yeah. Isn’t is not weak.
Desmond Carr 45:28
I will not say that. I will say this not weak. That happened to me. But absolutely I did. I didn’t know it was not weak. Because I didn’t. It’s just what you said though. It’s like the evolution of a man. Like when you as you’re growing? You don’t understand. Sometimes you don’t understand like, like, am I being? Am I being harsh, too harsh to have feel this way? But then when somebody else do something, yeah, you like, oh, you can have it. You want freedom you want to get leave me?
Do? I think you have I? Yeah. Yeah, I think you get into a part to a point where you’re very empathetic. So you’re looking at it from the other person’s respect from y’all. And you’re like, I don’t want to crush this person. I don’t want to make this person feel this way. This is going to have these negative ramifications, this, this action. And I don’t want to undo that. So I’m just gonna write it out to and this is not the time and you always say this is not the time. And then eventually, you come to a point but like Chris Brown said, man, it’s never a good time to say goodbye. So, you know, it’s just like, I mean, it’s really not and so then you can find yourself in potential situations that can arise.
Chris Powell did he also say watch out for just right hooks?
Man, you know, what, if this was episode 100, that would have been like, the perfect combination. And of my literally three of my best friends around the same table talking shit. But at this level, right, like 4039 to 41 years of age, elevated conversation of for black men around the table, man. Like, it’s funny to think of what this conference this podcast would have been about and 98 or an hour, it would have been totally would have
basically been back that as
the week is no limit. So
would you really drop a gold tank? What is the internet?
Do you update your MySpace page to get
an email or not? Should it be based off of your football? Professional track star ad? Oh my god, I
tried to walk on. And on the shortest it would have been it would have been some existing conversations. You know, I always think about just like legacy and, and passing stuff down. And these relationships that I’ve had with, you know, like, my grandparents or lack thereof, that people that came before me or people that I’ve even like, like spent time like I look up to like day forward, right? Like I spent a year and a half of just working under him, I soak so much up. And there’s just conversations that I wish I could have, like, recorded or you know, there’s things I could have, I wish I would have said or asked other people. It makes me think about legacy and how, you know, if we knew if we have this vision, if we were better at creating a vision of what our life could look like, or we want it to look like then we will have a better idea of what we need to do. And plan right now. You don’t I’m saying that’s kind of where this this episode is taking me mentally. But I wrote one thing down actually, this is my takeaway is if I were to work full time on one thing, like what would I do to build it and grow it? And I think about rally or I think about savvy and like these opportunities that changed my life and my day to day and my relationships. And you know, speaking it out into existence, doing the work. You know, but but the vision piece like planning it out, that’s really where my head said is that I’m going to actually write that down, and then see how that may be able to help me create a better vision for my life instead of just going through the motions, which a lot of times I feel like I do.
Yeah, I think I think I grabbed the wheel to succeed. And you know, challenging the status quo, you know, just a why can I do that? You know, that’s that’s one thing that I’ve already put into practice, but it’s easy to be able to fall into a complacency with that just kind of is what it is. You know, but you have the will to succeed man and just you know, the he had a very interesting, this is my list every time I succeeded because I said I wanted to do it. And I did it in This is the times where I didn’t and then the laws and the wife. That’s pretty interesting.
Oh, yeah, you know, I’ve just been sitting over here, you know, reflecting on my list of all the things I haven’t done, and all the ideas that I have. And I’m like, Well, shit, I get the right. I mean, I’ve always had the right team around me. I’ve just never pulled the trigger. And I’m like, You know what? Maybe sometime soon should be the time or at least I’ve been inspired to like,
is making us feel lazy and shit. Yeah,
I mean, I, for me, I was like, I’m comfortable being behind the scenes. I don’t really want any recognition. But I know I have good ideas that just never bring them to fruition. So I like
Desmond Carr 50:38
great ideas wrong all the time, man. Like,
you know, maybe I shouldn’t choose one thing and let it fail or succeed. Who cares? Who gives a shit? Right? Like,
Desmond Carr 50:48
you know, it’s crazy. I tell somebody on the ideas in Scottsdale, literally, like six months ago. He’s, he was like he was telling he was like, your boys are genius. I swear, but this was an idea we had in 2014. I didn’t have it. You had
it? which one
Desmond Carr 51:07
you’re talking about on there? Okay.
Sorry out there. But he’s already working on it.
He’s empowered 1000s in the app for the
Yes. Yeah. Yes. That it’s still has never been done.
Desmond Carr 51:19
But now it’s more affordable to do back when we’re trying to do well. It was 200 we flew to Austin. It was $250,000 to do an app and like 2014
Yeah, we could build it here.
Now for like, what was 10?
We’ll talk about it. We got it off here. Yeah, cuz it doesn’t get
this. This company in India just developed a share for us. Yeah.
Pom Pom Pom? Yeah, it would be a big one. And we have a humongous market.
Desmond Carr 51:44
Bro. Moscow. My friend just my fraternity brother wrote just he has a coin that other people knew about that wasn’t related to him that didn’t know him. Yeah. So he has a coin. And he has a team that can also develop. So he’s like, Yo, if we want to go do things, neat things like let’s go. I couldn’t do anything we want to do grow. Anything we want to do. Okay,
we got 160 years left to do it. Yes.
There’s a day like today to get started. It just isn’t man. That’s a cute bumper sticker. I just it just is it man. I’m like, oh, hell so many days go by you just don’t. And I’m like, You know what? Just do it. Yeah,
it has been car. Man, my brother. Thank you for coming out to the studio. Thank you for finally gracing the podcast. 100 episodes later. Actually, I guess you were on the COVID group chat.
Desmond Carr 52:45
Hey, congratulations. One thing I did want to say was, I’m so proud of y’all. And I’m so proud of y’all for putting your voice out there. Being vulnerable, talking about things. And I know that can be people are gonna judge you on your perspectives. And so putting your perception out there is very, in my opinion, that’s courageous. So congratulations on what you’re doing. I’m proud of you all. So let’s keep going. Thanks, man.
Unknown Speaker 53:21
Appreciate you, man.
Thanks for coming through.
And Riley’s gonna keep going. Yeah, so why don’t you go in? Take us to Javi shopper. Very Yeah. Or your local bar restaurant and grab a cup or bottle. This episode has been unofficially sponsored by Randy. All right. appreciate y’all for listening.
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